Posted on August 29, 2012.
Join RMSLA and SLA members and guests for our upcoming Virtual Lunch, “U.S. Private Company Research: Research and Analysis,” with presenter Amelia Kassel.
Date: Thursday, September 20, 2012
Time: 12:00 noon, Mountain Daylight Time
Researching company information is vitally important to clients served by information professionals. Unlike public companies, U.S. private companies are not required to disclose financial information, nor are they regulated in the same way. Nevertheless, there are numerous sources for piecing together information about a private company. This webinar covers a selection of proprietary and Web-based sources, and includes tips for digging more deeply to generate those often needed results that are critical for competitive intelligence, market research, and due diligence.
About Amelia Kassel
Amelia Kassel is President of MarketingBase, specializing in industry, company, and competitive and market intelligence research since 1982. Amelia holds a Master’s Degree in Library Science (1971, UCLA) and combines expertise in Internet research and fee-based databases with knowledge of business and marketing strategies. As a recognized author and international speaker, she conducts seminars for associations and conferences. Her successful email-based Mentor Program is tailored for independent and corporate information professionals. Amelia has written many articles for Searcher (“The Magazine for Database Professionals”) and other information industry publications.
Reserve your seat by registering for the session at this link: https://www1.gotomeeting.com/register/949573568
All SLA members can attend this session free of charge. Non-members are welcome to participate with a $15 registration fee, payable via the PayPal link on the RMSLA website.
Please allow 48 hours for our volunteers to review and verify your registration. Last-minute registrations may not be reviewed in time to admit the applicant.
Posted in Events
Posted on March 21, 2012.
Please join us for a lunch and learn webinar on Thursday April 19. We will be hearing from Matt O’Connor, Director of Business Intelligence at Midland-based AIM.
This presentation will discuss how competitive intelligence can be used for more than assessing threats. It will focus on opportunity-based intelligence, which can help generate sales leads, enhance marketing strategy, identify collaborators, and leverage technology. Using both primary and secondary research, opportunity-based intelligence can deliver a competitive advantage for organizations because it provides unique and differentiated insight into growth strategies/tactics. Practical research techniques and examples will be included, as well as a discussion on the evolving definition of competitive intelligence and how it impacts special libraries.
When: Thursday April 19 at 12:00 noon
SLA Michigan Chapter Members – Free
Non-Members – $15
Webinar Information will be sent out prior to the event to those who have registered.
Matt is Director of Business Intelligence at Midland-based AIM. He is responsible for AIM’s new business development and strategic marketing initiatives. He collaborates with AIM leadership on the formulation and execution of AIM’s strategic plans, and serves as a project leader and manager. Matt is a seasoned and professional intelligence analyst who has held diverse research and marketing positions at Plenum Publishing Company, Kluwer Academic Publishers, Wayne State University, and Penn State University. He has an MLIS from Wayne State University and an MBA from Bloomsburg University.
AIM provides customized strategic intelligence research and analysis on a global scale. AIM is a highly respected and leading intelligence firm with a broad range of experience in both business intelligence and media/issues research. For over 30 years, AIM’s ability to collect, synthesize, analyze, and communicate critical information has helped clients anticipate threats, capitalize on opportunities, and, most importantly, make informed and accurate decisions. For more information, please visit www.allisinfo.com.
Posted in Events