Please join us for a lunch and learn webinar on Thursday April 19.  We will be hearing from Matt O’Connor, Director of Business Intelligence at Midland-based AIM.

DESCRIPTION
This presentation will discuss how competitive intelligence can be used for more than assessing threats. It will focus on opportunity-based intelligence, which can help generate sales leads, enhance marketing strategy, identify collaborators, and leverage technology. Using both primary and secondary research, opportunity-based intelligence can deliver a competitive advantage for organizations because it provides unique and differentiated insight into growth strategies/tactics. Practical research techniques and examples will be included, as well as a discussion on the evolving definition of competitive intelligence and how it impacts special libraries.

When:  Thursday April 19 at 12:00 noon

Cost:
SLA Michigan Chapter Members – Free
Non-Members – $15

Webinar Information will be sent out prior to the event to those who have registered.

ABOUT MATT
Matt is Director of Business Intelligence at Midland-based AIM. He is responsible for AIM’s new business development and strategic marketing initiatives. He collaborates with AIM leadership on the formulation and execution of AIM’s strategic plans, and serves as a project leader and manager. Matt is a seasoned and professional intelligence analyst who has held diverse research and marketing positions at Plenum Publishing Company, Kluwer Academic Publishers, Wayne State University, and Penn State University. He has an MLIS from Wayne State University and an MBA from Bloomsburg University.

ABOUT AIM
AIM provides customized strategic intelligence research and analysis on a global scale. AIM is a highly respected and leading intelligence firm with a broad range of experience in both business intelligence and media/issues research. For over 30 years, AIM’s ability to collect, synthesize, analyze, and communicate critical information has helped clients anticipate threats, capitalize on opportunities, and, most importantly, make informed and accurate decisions. For more information, please visit www.allisinfo.com.